Color is a very important element in every promotional material. With the proper use of color theories, you can easily grab people’s attention as well as spark their interest to know more about what your printed material. This holds true when it comes to promotional brochures. That is why color brochure printing is a very important process that should be done properly.
However, there are common errors and mistakes done when it comes to the proper printing of color brochures. These mishaps range from the use of the wrong print resolution, to using RGB instead of CMYK. These tips can help you evade unwanted brochure printing errors, ensuring that you create vibrant and captivating colors that will make your brochure marketing endeavor a giant success.
Proper File preparations
It is important to properly prepare you file prior to printing so you get to print your brochures with the exact color you are aiming for. Make sure that you file is set to CMYK, which is the standard used by printers, and not RGB, as this is for screen use. If you print an RGB file, you will notice that the colors appear darker or less brilliant. This is because the screen is typically brighter due to the light coming from it. CMYK makes use of four-color separations that ensure that you achieve the exact same color you specified on your file.
A standard print resolution of 300 and above is also important, as it will make the color sharper and more vibrant. Avoid printing color brochure files with a resolution below 150 dpi, as it will produce pixelated prints with duller and lifeless color.
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To ensure that you achieve the color you want, you can calibrate your monitor so it mimics the look of a printed color brochure. Your computer’s video card can save certain monitor calibrations that you can easily switch from your normal screen calibration. You can also choose to manually do the monitor calibration using monitor control buttons.
You can also invest in hardware that calibrates your monitor automatically through reading the output of the printer connected to it. Most printers online will have this device to ensure that their color brochure printing service produces the exact colors you need for your brochures.
The use of paper will also affect the color of your brochure. Generally, thicker paper with more texture will produce darker colors as the ink becomes heavier with the texture of the material. If you want a brighter color, you can choose a light material or glossy paper to add interactivity to light sources.
Printers offer a wide range of paper that you can choose from. Each particular type will have a different effect on the final color output of your printed brochures so make sure that you weight out your options carefully.
Precise color brochure printing is important for marketing purposes so these printed brochures can successfully capture the interest of its targeted audience. The best printers online can help you ensure that you get to print your color brochures in accurately and successfully.